贺雄
Product Manager
Shenzhen, CN.About
Highly accomplished Product Manager with 8 years of experience in cross-border e-commerce and B2B platforms, specializing in full product lifecycle management from 0 to 1. Proven ability to drive significant improvements in user engagement, conversion rates, and operational efficiency through data-driven strategies and strong project leadership. Seeking to leverage expertise in system optimization, data analytics, and team leadership to deliver impactful product solutions in a dynamic Shenzhen-based company.
Work
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Summary
Managed full lifecycle of backend management systems for a multi-platform cross-border e-commerce business, optimizing operations and driving business growth.
Highlights
Oversaw sales-side backend system encompassing order, logistics, customer service, and product management, ensuring high operational efficiency across Amazon, eBay, Walmart, Temu, and TikTok.
Managed logistics channel integration and expansion, strategically optimizing selections to significantly reduce logistics costs and enhance flexibility.
Spearheaded platform data synchronization for orders, listings, pricing, and after-sales, ensuring real-time accuracy and improving overall operational efficiency.
Optimized customer service after-sales management, designing and implementing efficient complaint handling processes that improved response speed and enhanced user experience.
Managed SKU full-process from creation to quality control, streamlining operations and ensuring data accuracy for improved product management efficiency.
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Summary
Independently led product design and iteration for China's leading B2B medical aesthetics e-commerce platform.
Highlights
Redesigned the user system, simplifying identity management and registration to increase monthly registered users by 600%.
Developed and launched a new second-hand product section, boosting platform activity by 50% and transaction volume by 40%.
Built and launched the platform's mini-program from scratch, increasing overall Monthly Active Users (MAU) by 200%.
Integrated third-party payment systems and redesigned the full payment workflow, significantly improving company efficiency and customer satisfaction while reducing complaint rates.
Implemented a user portrait and data analysis system, optimizing conversion funnels across all stages to increase order conversion rate by 25% and user retention rate by 30%.
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Summary
Led product development for the ERP system’s warehouse and logistics management modules for a cross-border e-commerce company.
Highlights
Integrated 21 domestic logistics providers into the system, expanding customer logistics options and generating new revenue streams for the company.
Maintained and enhanced the system's custom shipping label module, later integrating logistics provider API label printing to improve printing success rate and reduce manual maintenance costs.
Optimized system transportation method and logistics declaration modules, significantly enhancing overall customer satisfaction.
Managed the ERP system's order pre-generation module, successfully transitioning nearly 100 logistics providers to new features, which improved pre-generation success rate and reduced manual O&M costs.
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Summary
Analyzed market trends and customer feedback to optimize a B2B foreign trade e-commerce platform and its mobile application.
Highlights
Conducted in-depth market and competitor research to identify opportunities and optimize the B2B e-commerce platform.
Collaborated with sales, customer service, and development teams to gather and analyze customer feedback, prioritizing and scheduling optimizations that led to a steady increase in customer satisfaction.
Contributed to the iteration of the 'Global Business Link' APP, defining product features, business processes, and drafting product requirements documents based on user and customer needs.
Participated in pre-exhibition preparations for two annual Hong Kong supplier shows, directly engaging with suppliers to collect feedback and promote the company APP, increasing APP installation rate and user MAU by 40%.
Languages
Chinese
Skills
Product Management
Product Strategy, Product Lifecycle Management, User Research, Market Analysis, Requirements Gathering, Feature Prioritization, Roadmapping, Product Design, UI/UX Principles, A/B Testing, Go-to-Market Strategy.
Project Management
Project Planning, Cross-functional Team Leadership, Agile Methodologies, Scrum, Stakeholder Management, Risk Management, Timeline Management, Quality Assurance.
Data & Analytics
Data Analysis, Data Modeling, User Behavior Analytics, Conversion Funnel Optimization, Retention Analysis, KPI Definition, Performance Monitoring, SQL, Data-Driven Decision Making.
E-commerce & Systems
Cross-border E-commerce, B2B E-commerce, ERP Systems, Warehouse Management Systems, Logistics Management, API Integration, Payment Gateways, Mini-Program Development, Backend Systems.
Leadership & Communication
Team Leadership, Mentorship, Cross-functional Collaboration, Communication Skills, Problem Solving, Strategic Thinking, Negotiation, Vendor Management, Customer Relationship Management.
Technical Acumen
Computer Science Fundamentals, System Design, Technical Feasibility Assessment, Data Architecture, Software Development Lifecycle (SDLC).